Walmart Marketplace GMV Growth Hits Fastest Pace in Years
Walmart's third-party marketplace is experiencing rapid growth, with its latest financial report showing the highest growth rate in years. Thanks to improvements in Walmart Fulfillment Services (WFS) efficiency and optimized delivery speeds, third-party sellers have become a core driving force in Walmart's e-commerce expansion, with the marketplace now valued at approximately $15 billion.
What are the key facts?
- 1Growth data: nearly 50% growth in Q1 of FY2027 (as of April 30)
- 2Fulfillment performance: nearly 150% increase in same-day/next-day orders via WFS
- 3Coverage capability: reaches about 60% of U.S. households (within 30 minutes)
What happened?
Walmart's third-party marketplace saw nearly 50% growth in Q1 of FY2027. The company has heavily invested in fulfillment services, significantly increasing same-day and next-day delivery volumes, now covering roughly 60% of U.S. households. This growth is primarily driven by the expansion of product categories by third-party sellers, which has become profitable.
What does this mean for cross-border sellers?
Walmart is experiencing a traffic boom, making the importance of third-party sellers increasingly evident. Sellers should prioritize integrating into WFS to gain platform traffic advantages and delivery efficiency.