Walmart Raises Full-Year Guidance as Second-Quarter E-Commerce Sales Grow 24%
Walmart's second-quarter e-commerce sales grew 24%, total revenue reached $187.9 billion, and the company raised its full-year net sales growth forecast to 4% to 5%.
What are the key facts?
- 1Full-year net sales growth forecast raised to 4% to 5%
- 2Second-quarter total revenue reached $187.9 billion
- 3E-commerce, advertising and membership businesses grew
What happened?
According to financial media reports, Walmart's second-quarter total revenue reached $187.9 billion, while e-commerce sales grew 24% year over year. E-commerce performance was an important contributor to overall growth. After releasing its quarterly results, the company raised its full-year net sales growth forecast to a new range of 4% to 5%.
The report said Walmart's management remained confident in consumer performance during the second half of the year and adjusted its full-year outlook accordingly. In addition to merchandise sales, advertising and membership businesses were identified as important sources of growth. The expansion of these businesses further diversified the company's revenue sources.
The quarterly results also showed that Walmart continues to expand its digital business. Growth in e-commerce sales occurred alongside performance from advertising and membership businesses, supporting continued growth in overall revenue and providing an important basis for management's higher full-year guidance.
What does this mean for cross-border sellers?
Walmart's e-commerce growth and higher full-year guidance indicate that competition for consumer spending and traffic on the platform is intensifying. A common mistake is to focus only on merchandise sales while overlooking advertising, membership benefits and on-site conversion efficiency, making it easier for established sellers to pull ahead. Highest-priority action: Review advertising conversion and membership-offer conversion in your Walmart store this week, prioritizing high-potential products for optimization.