Walmart Sales Growth Slows as E-Commerce Business Expands
Walmart’s overall sales growth slowed, while e-commerce sales rose 24% year over year and digital business continued to account for a larger share of operations.
What are the key facts?
- 1U.S. same-store sales grew 2.6%
- 2E-commerce sales rose 24% year over year
- 3Digital business accounts for more than 23%
What happened?
Walmart’s latest business data showed different growth rates for its traditional retail and digital operations, according to reports. U.S. same-store sales rose approximately 2.6%, while overall sales performance fell short of market expectations for its growth rate, reflecting a slowdown in traditional store operations. Meanwhile, Walmart’s e-commerce sales increased 24% year over year, with its online business continuing to expand rapidly.\n\nThe report also noted that digital business now accounts for more than 23% of Walmart’s overall business, further increasing the importance of online channels in its sales mix. The figures indicate that Walmart’s sales growth is increasingly being driven by e-commerce and digital operations, while physical stores and online channels together form the company’s current retail structure.
What does this mean for cross-border sellers?
Walmart’s online business is growing significantly faster than its traditional stores, so cross-border sellers should not treat it merely as a supplement to Amazon. Relying on generic product listings and low prices alone can lead to disadvantages in platform traffic, fulfillment, and content competition. Top priority this week: review your Walmart store’s key products, inventory, and delivery performance, then select a group of established listings for focused optimization.