Walmart Third-Party Marketplace Revenue Rises 20% Year Over Year
Walmart’s CFO disclosed that third-party marketplace revenue increased 20% from 2025, while fashion, home, and hardlines categories grew by more than 30%.
What are the key facts?
- 1Third-party marketplace revenue up 20% year over year
- 2Fashion, home, and hardlines up more than 30%
- 3Total SKU count reached hundreds of millions
What happened?
Walmart’s chief financial officer said in a public disclosure that the company’s third-party marketplace revenue increased 20% from 2025. By category, key segments including fashion, home, and hardlines grew by more than 30%, making them among the marketplace’s faster-growing areas.\n\nWalmart is also continuing to expand the range of products available on the platform, with the total number of third-party marketplace SKUs reaching hundreds of millions. The information indicates that marketplace growth was mainly driven by an increase in third-party sellers and the expansion of general merchandise categories. Company management discussed the marketplace’s performance in an earnings-related setting and identified the third-party marketplace as an important part of its e-commerce business.
What does this mean for cross-border sellers?
Walmart’s third-party marketplace continues to expand, giving sellers in fashion, home, and hardlines more room to list and test products. A common mistake is to copy Amazon’s established playbook without accounting for Walmart’s product mix, pricing requirements, and traffic allocation, which can lead to lost placement as competition increases. Highest-priority action: select a group of SKUs with existing supply-chain advantages this week, calculate Walmart fees and fulfillment costs, and conduct a small-scale listing test.