Walmart to Launch Negative Keyword Feature for Sponsored Products on July 29
Walmart has announced that on July 29, it will open the 'Negative Keywords' feature for all Sponsored Products advertisers, helping sellers to precisely filter out irrelevant search terms and optimize advertising expenditure.
What are the key facts?
- 1Launch date: July 29
- 2Feature: Negative keyword targeting
- 3Applicable to: All Sponsored Products ads
What happened?
Walmart's advertising platform will launch the Negative Keywords feature on July 29, allowing advertisers to exclude unrelated search terms in their Sponsored Products campaigns, thereby enhancing advertising efficiency and ROI.
What does this mean for cross-border sellers?
Sellers should prepare a list of negative keywords and set them up immediately once the feature is live to reduce ineffective clicks and improve ad conversion rates.