Walmart Upgrades 'Qianlima' Recruitment Program to Assist Sellers Going Global
Walmart Global E-commerce has officially upgraded the 'Qianlima' recruitment program, providing Chinese sellers with four major benefits including commission reductions, logistics discounts, and advertising subsidies. Additionally, the platform has launched the 'One-Key to Global' function, enabling US sellers to seamlessly expand into Canadian, Mexican, and Chilean markets.
What are the key facts?
- 1Provides four major seller benefits
- 2Supports one-key expansion to Canada, Mexico, and Chile
- 3Includes commission reductions and logistics subsidies
What happened?
Walmart has upgraded its recruitment policy through the 'Qianlima Program' to lower the costs for sellers going abroad. The new program is open to sellers already on the US site, helping them easily expand into emerging markets in North and Latin America while broadening their business coverage. This plan includes commission reductions, logistics subsidies, and advertising resource support, aiming to quickly attract more cross-border sellers through omnichannel advantages. Walmart hopes to enhance market competitiveness and grow its seller base through these measures.
What does this mean for cross-border sellers?
Sellers seeking to diversify their market presence can leverage Walmart's logistics and traffic support policies for low-cost entry into high-growth markets in Latin America. It is recommended to participate in the 'Qianlima' program promptly to access support benefits and expand market reach.