Walmart's E-Commerce Business Remains Strong, with Advertising and Third-Party Marketplace as Growth Engines
24/7 Wall St. reports that Walmart's e-commerce growth is being driven by advertising and its third-party marketplace, further strengthening its online business.
What are the key facts?
- 124/7 Wall St. report
- 2Steady fourth-quarter performance
- 3Advertising and third-party marketplace driving growth
What happened?
24/7 Wall St. reported that Walmart's e-commerce business continues to perform strongly, with the article focusing on its e-commerce growth during the year and the direction of its business development. The report identified Walmart's digital retail capabilities, fulfillment services, retail media advertising, and third-party seller marketplace as important components of its e-commerce business.
The report said Walmart's fourth-quarter business performance was relatively steady. Advertising and the third-party marketplace were viewed as the main engines of e-commerce growth, with these businesses combining with Walmart's existing retail network and online sales system to form its e-commerce operating model.
The report also said Walmart continues to invest in digital retail and fulfillment services while expanding e-commerce revenue sources through retail media advertising. The development of its third-party marketplace provides outside merchants with a channel into Walmart's online sales system, allowing the platform's e-commerce business to continue expanding.
What does this mean for cross-border sellers?
Walmart is connecting e-commerce, advertising, and third-party seller operations into a more complete growth system, so the platform's competitive value should not be judged only by current traffic. Focusing exclusively on Amazon while overlooking Walmart's seller ecosystem may mean missing an early opportunity to build category and review advantages. Highest-priority action: This week, verify whether your core SKUs meet Walmart's onboarding and fulfillment requirements, and select a group of products for platform-fit evaluation.