Walmart's E-commerce GMV Exceeds $150 Billion
Walmart's e-commerce business achieved a GMV of over $150 billion in fiscal year 2026, with more than 200,000 active third-party sellers. This data indicates that Walmart has become an important choice for Amazon sellers seeking diversified layouts, with its market share continually expanding.
What are the key facts?
- 1GMV Scale: $150 billion
- 2Seller Count: Over 200,000 active third-party sellers
What happened?
Walmart's e-commerce GMV reached $150 billion in fiscal year 2026, with more than 200,000 active third-party sellers. With rapid growth of the platform's scale, its attractiveness as an alternative channel to Amazon has significantly increased, providing cross-border sellers with greater diversification opportunities.
What does this mean for cross-border sellers?
Walmart's platform traffic is still at a premium period; Amazon sellers should consider Walmart as a core multi-channel layout target and leverage its growth momentum to mitigate single platform risks.