Walmart’s U.S. Same-Store Sales Growth Slows to 2.6%
Walmart’s U.S. same-store sales growth slowed to 2.6%, while its e-commerce business continued to grow, indicating that shopping channels are still shifting online.
What are the key facts?
- 1U.S. same-store sales grew 2.6%
- 2Lowest growth rate in six years
- 3E-commerce business continued to grow
What happened?
Walmart’s latest financial report showed that same-store sales in its U.S. business increased 2.6% year over year. The report said this was one of the lower growth rates in nearly six years and lagged behind some retail peers. Traffic at U.S. stores and brick-and-mortar retail sales continued to grow, but at a slower pace, while consumers’ shopping-channel mix continued to change. At the same time, Walmart’s e-commerce business maintained relatively rapid growth, supporting overall sales expansion. The company operates an omnichannel model through physical stores, online platforms, and delivery services, with the coordination between its online business and store network highlighted in the financial report. The results showed that Walmart’s U.S. retail business continued to expand, but store sales and e-commerce sales recorded different growth rates.
What does this mean for cross-border sellers?
Walmart’s slower store growth alongside continued e-commerce expansion shows that platform traffic and online fulfillment remain key sources of growth in retail competition. Mistaking offline brand awareness for online conversion capability can lead to weaker search rankings, content exposure, and repeat purchases. Highest-priority action: This week, review on-site conversion rates, delivery times, and repeat-purchase data for key products separately to identify the area most in need of improvement.