According to Adobe's forecast, online sales during Amazon Prime Day in 2026 will reach $26.3 billion, a 9% year-on-year increase. This event will not only boost back-to-school shopping but will also be a key driver for summer promotions among retailers.
TikTok Shop UK officially implemented the 'Inactive and Dormant Store Policy' starting June 11. The platform will continuously monitor seller performance and impose traffic restrictions or disable stores that fail to meet operational requirements for an extended period.
TikTok Shop has recently slashed the affiliate marketing commission caps significantly in core categories such as beauty, health, and home. This marks a shift in the platform from an early aggressive subsidy strategy to pursuing profit margins. For sellers relying on influencers for sales, this means a major change in the cost structure of traffic, necessitating a recalculation of profitability for each SKU.
JPMorgan's latest data shows that Amazon has officially surpassed Walmart to become the largest retailer by market share in the United States. Amazon currently holds nearly half of the U.S. e-commerce market, solidifying its dominance in retail, which means that Amazon remains a key sales platform for all cross-border sellers operating in the U.S.
TikTok Shop has recently strengthened compliance requirements for product listings and live broadcast content. The new regulations impose stricter restrictions on image overlays, live speech, and category attributes. The platform has initiated automated enforcement, risking removal of listings or even freezing accounts for non-compliant sellers, necessitating immediate compliance self-checks by sellers.
Competition in TikTok Shop's beauty segment is intensifying, with the number of brands joining exceeding 30,000. The beauty category contributes 22.5% of the platform's GMV. Reports suggest that sellers should adopt a tiered influencer matrix (micro-influencers + top-tier KOLs) for refined operations while emphasizing the importance of compliance review tools to address increasingly strict FDA regulations.
As cross-border sellers increasingly adopt multi-platform strategies, inventory dispersion and high logistics costs have become significant pain points. In 2026, integrating multi-channel inventory management and dual-coast warehousing will be key for brands to enhance operational efficiency. Through unified inventory pool management, sellers can effectively avoid stockouts and inventory piling in single channels.
The DACH ecommerce market (Germany, Austria, Switzerland) is maintaining steady growth in 2026, with Chinese ecommerce platforms showing strong performance in Austria, surpassing a 10% market share. Despite significant market potential, sellers need to focus on local stringent product compliance requirements (e.g., EPR, labeling laws) and the localization of German customer service experiences.
eBay has recently implemented stricter refund policies for coins and bullion categories, shortening the buyer refund guarantee period from the previously longer duration to just 3 days. This move aims to combat fraud in this high-risk category and protect seller interests, requiring sellers to be more efficient in after-sales handling.
TikTok Shop has implemented stricter compliance controls for routers and other electronic products, requiring all listed routers to have valid FCC authorization and corresponding FCC ID. Listings that do not meet these requirements will be forcibly removed from the platform, and sellers must ensure the completeness of product qualification documents.
TikTok Shop has revoked the previously imposed mandatory logistics policy for US sellers, allowing them to revert to using their own logistics channels or third-party logistics (3PL) services. This adjustment grants sellers greater control over logistics costs and operational flexibility, helping to improve delivery efficiency.
Amazon's annual Prime Day promotion has entered its final phase. For sellers, this is the last opportunity to clear inventory and increase store traffic. It's recommended to closely monitor conversion performance during the remaining time and prepare for adjustments after the promotion due to potential traffic declines.
Walmart announced the acquisition of connected TV advertising platform Vibe.co, aiming to strengthen its retail media network (Walmart Connect) advertising capabilities. For sellers advertising on Walmart's platform, this may provide more precise video ad targeting channels in the future.
TikTok Shop continues to expand in Thailand's ecommerce market, occupying an important position with its content-based ecommerce model. In contrast, traditional ecommerce platforms Lazada and Shopee are making operational efficiency improvements through layoffs, intensifying competition in the Southeast Asian market.
The EU has recently updated the import regulations for low-value parcels from non-EU regions. Cross-border sellers need to reassess their logistics compliance in the European market to avoid customs delays or additional costs.
Amazon is facing a lawsuit from a former employee regarding the compliance of HR internal handling processes. Such incidents reflect the public and legal risks large platforms may face in HR management and compliance.
eBay officially confirmed that it received a non-binding acquisition proposal from GameStop and stated that no action is required from shareholders at this time. This event shows potential integration trends for e-commerce platforms in the capital market.
Industry experts point out that many TikTok Shop sellers are facing significant unrecovered income losses due to returns, logistics issues, and more. Sellers need to be aware of the 60-day claim window and conduct regular financial audits to protect profits.
Amazon is set to open a super-sized retail store in Chicago, which will serve not only as a sales point but also as a mini storage center to reduce delivery distances and improve fulfillment efficiency to counter challenges from competitors like Walmart.
The competition between Amazon and Walmart in the rapid delivery sector is intensifying, propelling the popularity of same-day and ultra-fast delivery options. Data shows that the growth rate of delivery methods has significantly outpaced that of in-store pickup, becoming central to omnichannel retail.