TikTok Shop Updates Creator Violation Policy, Introduces 90-Day Penalty Mechanism
TikTok Shop has recently released stricter enforcement policies for creators. The new rules set a hard limit of ‘six similar violations within 90 days’. Once this threshold is reached, creators will face removal of e-commerce privileges and frozen commissions, and will no longer be protected by the Creator Health Rating (CHR). This marks a shift from performance-based governance to stricter rule-based enforcement, making compliance checks a matter of survival for sellers reliant on influencers.