TikTok Shop Updates Creator Violation Policy, Introducing a Strict 90-Day Enforcement Mechanism
TikTok Shop has introduced stricter creator enforcement rules. Under the new policy, six violations of the same type within 90 days will trigger removal of e-commerce privileges and commission freezes, without protection from the Creator Health Rating (CHR).
What are the key facts?
- 1Effective date: June 2, 2026
- 2Violation threshold: Six violations of the same type within 90 days
- 3Penalties: Removal of e-commerce privileges, commission freezes, and permanent account bans
What happened?
TikTok Shop updated its creator enforcement policy on June 2, 2026, specifying the conditions that may lead to commission freezes, removal of e-commerce privileges, and permanent account bans. The most significant change is a time-based threshold: if a creator commits six violations of the same policy type, such as misleading promotions or low-quality content, within a rolling 90-day window, the platform will take mandatory action immediately, regardless of the creator’s current Creator Health Rating (CHR). This means that even accounts with high ratings will face severe penalties once they reach the violation limit.
What does this mean for cross-border sellers?
Sellers should immediately reassess the content compliance of partner creators to avoid creator violations causing product links to be removed or commission settlements to be disrupted. Add compliance clauses to creator agreements and monitor livestream and short-video content daily to reduce related risks.