Cross-border e-commerce is becoming a key growth area in Vietnam–India economic cooperation. Vietnam’s e-commerce market is expanding rapidly, with revenue expected to reach $31 billion in 2025. As Vietnam’s new e-commerce law takes effect in July, the two countries have significant cooperation potential in the digital economy, logistics, and payments.
TikTok Shop reported that sales by U.S. small businesses—defined as businesses with annual revenue below $15 million—increased significantly in 2025, while its active seller base continued to expand, highlighting the platform’s growing support for small and midsize merchants.
TikTok Shop formally implemented its “Unsupported Brands” policy on May 22, targeting brands with persistently high levels of negative feedback. The platform did not publish a specific brand list and instead uses automated systems to identify and remove the relevant listings. Sellers should closely review products with high return rates or negative-review risks to avoid account-level penalties.