The established beauty brand Revlon has successfully achieved double-digit growth in online channels through active engagement on Amazon and TikTok Shop. The brand maintains competitiveness in the fiercely digital beauty market by combining traditional retail advantages with emerging e-commerce content marketing strategies.
TikTok Shop data shows that there are now over 300,000 small businesses in the UK on the platform. Despite a slow initial market response, the platform has seen rapid growth, with the rate of new seller registrations doubling year-on-year, highlighting the strong vitality of social e-commerce in the UK market.
TikTokWiz announces its official entry into the TikTok Shop Partner Program. As an organization focused on seller consulting and training, official certification means its expertise in seller education and operational guidance is recognized, offering more sellers compliance and growth support.
Kixmon has launched a creator profit tracking tool specifically for TikTok Shop, aimed at helping brands more accurately assess the return on investment (ROI) of their collaborations with creators. This tool quantifies the actual sales profit generated by creators, optimizing brands' influencer marketing strategies.
Walmart has officially completed its acquisition of the self-service streaming television advertising platform Vibe.co. This move aims to enhance the capabilities of its retail media division Walmart Connect, allowing brands easier advertising on streaming TV and optimizing ad measurement and conversions throughout the shopping journey.
Latest data from the US Bureau of Economic Analysis shows that the trade deficit in goods and services narrowed to $73.3 billion in June 2026, down from $77.6 billion in May. The decline in imports exceeded the decline in exports, reflecting the latest dynamics of US trade.
TikTok Shop recently strengthened compliance regulations for logistics tracking information, cracking down on false collection, remote shipping, and premature updates of logistics status. Violating sellers will face extended settlement periods or even store bans as penalties.
TikTok Shop updated its brand compliance guidelines in 2026, emphasizing content accuracy and AI disclosure. The platform has set strict standards for live streaming access, commercial disclosures, and AI-generated content while restricting marketing language for certain sensitive categories.
Walmart launched the 'Hot Items Incentive Program' offering strong support for high-frequency searched and repurchased products. Sellers maintaining competitive pricing and using WFS or 2-day delivery services can receive up to 100% sales commission reduction and full storage fee exemption.
The U.S. House is reviewing the '2026 Online Seller Rights Bill,' aimed at providing more protection for third-party sellers. The bill requires platforms to explain account suspension reasons, provide an opportunity for appeals, and limits inventory detention to 30 days to prevent platform abuse.
According to a U.S. Customs announcement, the 10% temporary tariff on goods imported globally to the United States expired on July 24, 2026. This move indicates a relief on the import cost pressure for some cross-border goods.
eBay has officially completed its acquisition of the fashion resale platform Depop, aiming to strengthen its C2C business in the fashion sector by leveraging Depop's influence among Gen Z and millennials to accelerate growth in the circular fashion market.
TikTok Shop announced a talent development program at its Singapore summit, aimed at enhancing the livestream selling capabilities of local sellers and creators to further drive its discovery commerce growth in the Southeast Asian market.
Amazon has updated the Business Solutions Agreement (BSA), explicitly prohibiting sellers from transferring their rights under the agreement or pledging future sales revenue as collateral. This policy will significantly impact sellers relying on revenue pledging for financing and ecommerce acquisitions.
As of July 2026, the EU has canceled the tax exemption for goods valued under 150 euros and imposes a 3 euro tax on each item code. Logistics firms report that cross-border sellers are forced to adjust their supply chain strategies to deal with rising costs and complex customs clearance.
Temu has officially joined the Cross-Border Commerce Europe (CBCommerce) to gain more compliance resources for the European market and to establish closer ties with the local retail community to support its long-term sustainable development in Europe.
China's State Administration of Foreign Exchange announced continued efforts to open the forex field and optimize foreign exchange settlement policies for cross-border e-commerce, aiming to create a more convenient funding environment for cross-border trade.
Due to the U.S. Supreme Court ruling some tariff policies invalid, Amazon successfully obtained approximately $600 million in tax refunds, positively impacting the cost structure of related imported goods.
Etsy has officially completed the sale of its fashion resale platform Depop to eBay for approximately $1.4 billion. Etsy plans to use the proceeds to accelerate stock buybacks and focus on the long-term growth of its core business.
Ulta Beauty's recent TikTok Shop livestream event with influencer Ice Spice attracted significant attention, but conversion data has raised questions. This case highlights the challenges brands face in balancing traffic with actual conversions in social commerce livestreaming.