The Hong Kong Trade Development Council collaborates with e-commerce platforms to hold a shopping festival aimed at helping Hong Kong brands expand into the ASEAN market, focusing on Singapore and Malaysia and using live streaming to enhance brand influence.
In 2026, global e-commerce faces a more complex compliance environment. The European Union has eliminated tax exemptions on goods under €150 and introduced duties and handling fees, directly increasing operational costs for cross-border sellers and requiring improved data management and compliance capabilities.
Recent research predicts that the global cross-border e-commerce market will continue to grow rapidly, with a projected market size of $24.3 trillion by 2034 and a compound annual growth rate (CAGR) of 21.6%. This indicates that cross-border e-commerce remains a core growth engine for the next decade.
In the first half of 2026, China’s cross-border e-commerce market continued to expand, reaching 140 million users. The overseas warehouse model showed exceptional performance, with export value increasing by 3.3 times, indicating mature and upgraded logistics infrastructure.
TikTok Shop achieved explosive growth in 2025, with GMV nearing $100 billion and active user count reaching 400 million. The platform ranks fifth in the global e-commerce market and is one of the fastest-growing platforms.
Mastercard's Q2 2026 financial report shows a 14% year-on-year revenue growth driven by strong cross-border transaction volume, reflecting a continued recovery in global digital business activities.
In the June policy update, TikTok Shop emphasizes stronger enforcement of logistics tracking compliance. The platform will crack down on false deliveries and discrepancies between logistics information and actual shipments. Violating sellers may face extended settlement periods or account suspension.
On July 6, Amazon tightened the shipping time requirements for seller-fulfilled Prime (SFP), increasing the national one-day and two-day coverage targets. New delivery commitment tools have been launched in the seller dashboard to help sellers better manage shipping times.
The U.S. Consumer Product Safety Commission (CPSC) has issued an urgent warning requiring consumers to immediately stop using Sperax-brand walking pads and treadmills. The products pose serious fall, overheating, and fire hazards, and the importer has refused to cooperate with the recall. Related products were sold on platforms including Amazon, Walmart, Newegg, and eBay.
Amazon upgraded its FBA new selection program on July 30, offering more favorable fee discounts, storage exemptions, and referral fee reductions for eligible new brand ASINs. Registered sellers will be automatically migrated but need to confirm after a specific date to retain benefits.
TikTok Shop has tightened compliance policies in 2026, particularly targeting false advertising and misleading marketing. The platform requires all commercial content to be explicitly disclosed and imposes strict regulations on AI-generated content. Sellers must ensure product descriptions in live streams and short videos match the actual products, or face risks of removal or account suspension.
TikTok is testing a paid membership program called 'TikTok Shop Plus' in the US, aimed at enhancing user engagement by offering benefits such as free shipping, exclusive discounts, and coupons, directly competing with Amazon's Prime membership.
Walmart's advertising platform officially launched a negative keyword targeting feature on July 29, aimed at helping sellers filter out irrelevant search traffic and optimize advertising spending efficiency.
The U.S. Consumer Product Safety Commission (CPSC) has issued an urgent warning for consumers to immediately stop using Sperax brand treadmills and walking machines due to serious fall, overheating, and fire risks.
Amazon has released new regulations requiring sellers to label all images of characters generated by AI in product detail pages and A+ content to ensure content transparency.
eBay has recently announced an increase in USPS Ground Advantage shipping rates for packages weighing 3-5 pounds, giving sellers only one day's notice, leading to seller dissatisfaction.
Amazon's Multi-Channel Fulfillment (MCF) service now provides a 35% shipping discount for TikTok Shop orders, encouraging sellers to use Amazon's warehousing network for off-platform orders.
eBay announces the launch of its International Shipping Program in the UK market, aiming to replace the previous Global Shipping Program (GSP) and provide sellers with a broader delivery range and stronger international return protection.
Recent data shows TikTok Shop has rapidly become the second largest beauty retail platform in the UK, demonstrating the powerful conversion capability of social e-commerce in the beauty sector.
Amazon announces that its 'Seller University' resources are now freely available to the public without requiring seller account registration, aiming to lower barriers for e-commerce entrepreneurship.