TikTok Shop’s US Online Sales Surpass Those of Target and Other Retailers
Consumer intelligence data shows TikTok Shop accounts for about 2% of US online shopping spending, with monthly online consumer spending exceeding that of Target and Costco.
What are the key facts?
- 1About 2% of US online shopping spending
- 2Monthly spending exceeds Target and Costco
- 3Data from a consumer intelligence firm
What happened?
Data provided by a consumer intelligence firm shows that TikTok Shop’s scale in the US online retail market continues to grow. The platform currently accounts for about 2% of US consumer online shopping spending, and its monthly online consumer spending has surpassed that of major retailers including Target and Costco.
The report said TikTok Shop is building a larger sales scale in the US online shopping market through short-video content, livestreams and product transactions. Consumers can discover products and complete purchases while browsing content, placing the platform’s content distribution and transaction functions in the same shopping context.
The data compares TikTok Shop’s online consumer spending performance with that of major US retailers. It reflects online-channel spending rather than the companies’ total sales across all channels. The report focuses on TikTok Shop’s sales growth in the US market and the difference in online scale between the platform and traditional large retailers.
What does this mean for cross-border sellers?
TikTok Shop’s rising share of US online spending shows that content, livestreaming and transactions are becoming an independent conversion channel. A common mistake is treating the platform only as an advertising channel while competing with static marketplace images and low-frequency operations. Highest priority: this week, test one short video and one livestream for a hero product, and record changes in clicks, add-to-carts and purchases.