Amazon Tightens ASIN Creation Permissions, Brand Authorization Becomes Key
Amazon has tightened ASIN creation policies, requiring all vendors to obtain authorization through brand registration to create new ASINs. This move aims to combat unauthorized selling and improve listing quality.
重要な事実は何ですか？
- 1Effective Date: June 1, 2026
- 2Core Requirement: Vendors must obtain authorization through brand registration
- 3Restricted Parties: Third-party sellers and suppliers without brand authorization
何が起きたのですか？
Amazon has recently updated its ASIN creation policy, effective from June 1, 2026. According to the new rules, all vendors must gain official authorization through the brand registration process to create new ASINs. This policy will limit third-party sellers and suppliers without brand authorization, ensuring that new listings accurately reflect product information and effectively combat unauthorized selling in the market. This means that brand authorization will become particularly crucial for future sales.
越境ECセラーにとって何を意味しますか？
Brand owners need to clarify their authorization system promptly to ensure distributors have the correct sales roles. Non-brand sellers need to switch to selling existing listings or seek official authorization from brand owners. The highest priority action: communicate with brand owners to ensure smooth acquisition of necessary authorizations for product sales.