Amazon Tightens ASIN Creation Permissions, Brand Authorization Becomes Key
Starting June 1, Amazon has further restricted ASIN creation permissions. Suppliers of brands in Amazon Brand Registry must receive formal authorization as a 'Distributor' or 'Brand Representative' to create new ASINs.
重要な事実は何ですか？
- 1Effective date: June 1, 2026
- 2New rule: Suppliers must obtain authorized roles through brand registry
- 3Restrictions apply to all brands in brand registry
何が起きたのですか？
Amazon's update aims to combat unauthorized product listings. The previous policy was more lenient, but now suppliers must obtain clear sales role authorization in the brand backend before creating products.
越境ECセラーにとって何を意味しますか？
Distributors and third-party sellers must immediately verify their brand authorization status to ensure they have compliant sales roles, or risk being unable to list new products.