TikTok Shop Southeast Asia Prohibits Random Box Opening Activities in Live Broadcasts
To mitigate gambling risks, TikTok Shop Southeast Asia has issued new regulations prohibiting any form of random box opening activities in live broadcasts; violators will face penalties.
重要な事実は何ですか？
- 1Prohibition Area: TikTok Shop Southeast Asia
- 2Prohibited Actions: Activities involving blind box attributes and uncertain outcomes
- 3Objective: Mitigate gambling risks and improve trading transparency
何が起きたのですか？
TikTok Shop Southeast Asia has announced that any form of blind box opening and random result games in live broadcasts is strictly prohibited to maintain transparency and compliance in the trading environment of the platform. The new regulations require sellers to adhere to established rules during live broadcasts to avoid engaging consumers in non-transparent trading practices. Additionally, the platform emphasized that violations will result in account banning or penalties. In recent years, the rapid growth of live-commerce has led to the rise of various blind-box activities, raising potential gambling risks for users. This policy aims to maintain a healthy trading environment.
越境ECセラーにとって何を意味しますか？
Sellers dealing in cards or blind boxes must immediately adjust their live broadcast content to avoid account bans due to violations. Be particularly careful not to offer activities involving random openings to ensure compliance with new platform regulations and protect brand image.