TikTok Shop UK Implements Inactive and Dormant Store Policy
TikTok Shop UK will implement a new policy for inactive and dormant stores on June 11. Long inactive stores will be flagged and may face functionality limitations, requiring sellers to regularly log in or maintain products to keep accounts active.
重要な事実は何ですか？
- 1Effective date: June 11, 2026
- 2Scope: TikTok Shop UK
- 3Definition standard: Long-term inactivity without login, product edits or sales
何が起きたのですか？
TikTok Shop UK announced that starting June 11, 2026, store activity will be continuously monitored. Stores that do not engage in 'qualified activities' (including logging into the seller center, uploading or editing products, etc.) for an extended period will be classified as inactive or dormant, potentially leading to limited account functionality and the need for re-verification.
越境ECセラーにとって何を意味しますか？
Sellers operating multiple accounts need to establish a regular maintenance routine to ensure stores remain active, avoiding account suspension or functionality restrictions due to inactivity.