Vietnam to Strictly Penalize Use of Absolute Terms in Advertising
Vietnam's Ministry of Culture, Sports, and Tourism has issued new regulations prohibiting the use of absolute terms like 'first' and 'only' in advertising starting July 5, with violators facing fines of up to 20 million VND, requiring sellers to immediately review their store content.
重要な事実は何ですか？
- 1Effective Date: July 5, 2026
- 2Prohibited Terms: Absolute terms like 'first', 'only', 'best', 'top'
- 3Maximum Fine: 20 million VND
何が起きたのですか？
Vietnam has issued Notification No. 12/2026/TT-BVHTTDL, prohibiting the use of absolute advertising terms indicating superiority or originality, such as 'first', 'only', 'best', 'top', starting July 5.
越境ECセラーにとって何を意味しますか？
Sellers operating in the Vietnamese market must immediately audit their store pages, advertising materials, and product descriptions to remove any potentially non-compliant absolute terms to avoid administrative penalties.