43% of Consumers Abandon Purchases Due to Hidden Costs in Cross-Border Shopping
Recent research shows that hidden tariffs and fees are the main barriers preventing North American consumers from engaging in cross-border shopping, highlighting the need for brands to enhance cost transparency to improve conversion rates.
What are the key facts?
- 143% of North American consumers abandon orders due to hidden tariffs and fees
- 2Hidden costs are the primary obstacle to cross-border shopping
- 3Consumer trust in cross-border shopping has gaps
What happened?
According to a recent study by Landmark Global, 43% of North American consumers abandon purchases due to hidden tariffs and fees in cross-border shopping. The findings reveal that hidden costs are the primary obstacles to cross-border shopping, especially at checkout. If sellers can improve cost transparency and provide clear fee breakdowns, it will help enhance consumer trust and increase conversion rates. Additionally, consumer trust in cross-border shopping overall remains low, and sellers need to address this to drive transactions.
What does this mean for cross-border sellers?
Cross-border sellers should clearly display tariffs and fees at checkout to reduce cart abandonment rates and build consumer trust. With increasing market competition, sellers that do not improve cost transparency will face greater competitive pressure. Priority action: optimize the checkout process this week to ensure all hidden fees are clearly presented.