88 European Organizations Call for Stricter Regulation on Non-EU Seller Products
Eighty-eight European organizations have sent a joint letter to the European Commission, demanding that the European Product Law explicitly require non-EU sellers to designate a responsible person within the EU for product safety, or else e-commerce platforms will bear joint liability.
What are the key facts?
- 1Joint signatories: 88 European consumer and environmental organizations
- 2Demand: Mandatory designation of EU responsible person
- 3Liability: E-commerce platforms
What happened?
Led by the Swedish Chamber of Commerce, 88 European consumer and environmental organizations have called for the European Product Law to require non-EU merchants selling directly to the EU to designate an EU-registered economic operator responsible for product safety and compliance. In the absence of such a responsible party, e-commerce platforms will bear the corresponding liability.
What does this mean for cross-border sellers?
Non-EU sellers must proactively establish a responsible person within the EU to comply with upcoming policy requirements and avoid compliance-related market access challenges. Immediate priority action: Review and establish relationships with qualified representatives within the EU.