TikTok Shop Sets Standards for AI-Generated Product Images
TikTok Shop updated policy notices for the Philippines and Vietnam and launched an AIGC Seller Playbook, requiring AI-generated product content to be truthful, accurate, and not misleading to consumers.
- 1TikTok Shop updated policy notices for the Philippines and Vietnam
- 2The platform launched an AIGC Seller Playbook for sellers
- 3AI-generated content must accurately reflect the actual product
- 4The platform prohibits misleading consumers through false representations
- 5The guidance applies to sellers in the Philippines and Vietnam
Sellers in the Philippines and Vietnam using AI to produce main images, detail images, and marketing materials in bulk should recheck whether the images accurately reflect the actual product, packaging, specifications, and efficacy claims. Products in health and beauty, food and beverages, and fashion, along with advertising and creator-commerce materials, should undergo pre-publication review to avoid misleading consumers through exaggerated or fabricated results.
- 1This week, create an AI-image checklist for health and beauty, food and beverage, and fashion listings in the Philippines and Vietnam stores; compare each item against the actual product, packaging, specifications, and efficacy claims, review the main and detail images, and retain the results.Listing Optimizer
- 2This week, review advertising and creator-commerce materials currently running in the Philippines and Vietnam stores; verify the color, appearance, functions, and usage results item by item, issue a problem list, and remove or replace inconsistent materials.Creator Outreach