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Compliance

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ComplianceTikTok

TikTok Shop Sets Standards for AI-Generated Product Images

TikTok Shop updated policy notices for the Philippines and Vietnam and launched an AIGC Seller Playbook, requiring AI-generated product content to be truthful, accurate, and not misleading to consumers.

What are the key facts?
  1. 1TikTok Shop updated policy notices for the Philippines and Vietnam
  2. 2The platform launched an AIGC Seller Playbook for sellers
  3. 3AI-generated content must accurately reflect the actual product
  4. 4The platform prohibits misleading consumers through false representations
  5. 5The guidance applies to sellers in the Philippines and Vietnam
What this means for sellers

Sellers in the Philippines and Vietnam using AI to produce main images, detail images, and marketing materials in bulk should recheck whether the images accurately reflect the actual product, packaging, specifications, and efficacy claims. Products in health and beauty, food and beverages, and fashion, along with advertising and creator-commerce materials, should undergo pre-publication review to avoid misleading consumers through exaggerated or fabricated results.

What should sellers do now?
  1. 1This week, create an AI-image checklist for health and beauty, food and beverage, and fashion listings in the Philippines and Vietnam stores; compare each item against the actual product, packaging, specifications, and efficacy claims, review the main and detail images, and retain the results.Listing Optimizer
  2. 2This week, review advertising and creator-commerce materials currently running in the Philippines and Vietnam stores; verify the color, appearance, functions, and usage results item by item, issue a problem list, and remove or replace inconsistent materials.Creator Outreach
ComplianceTikTok

TikTok Shop Publishes EU Restricted Products Policy

TikTok Shop has published an EU Restricted Products Policy requiring sellers to comply with both platform rules and applicable EU and member-state requirements for product safety, labeling, imports, and other regulatory matters.

3 items
CompliancePolicy

EU Updates Export-Control List for Dual-Use Items

The European Commission adopted an authorized regulation updating Annex I of the EU dual-use export-control list, affecting EU sales and transit of advanced electronics, industrial equipment, software, sensors, and other products.

11 items
ComplianceAmazon Seller Central

Amazon Updates Commercial Liability Insurance Requirements

From November 2, 2026, new insurance policies submitted by sellers in mainland China must be obtained through Amazon Insurance Accelerator; certain high-safety-requirement categories are not subject to the sales threshold.

ComplianceWalmart

Walmart Strengthens Business Verification for New Sellers

Walmart requires different business verification documents based on the company’s registration country and verifies business identity, address, contacts, tax information, and authorization to operate.

ComplianceCommission

EU to Impose a €3 Customs Duty on Low-Value Parcels

From July 1, 2026, the EU will end the customs-duty exemption for e-commerce parcels valued below €150 and apply a temporary €3 duty per tariff category during the transition period.

ComplianceWalmart

Walmart Strengthens Marketplace Seller Code of Conduct

Walmart prohibits off-platform diversion, account trading, and exchanging competitively sensitive information; violations may result in listing removal, account suspension, or termination.

4 items
ComplianceWalmart

Walmart Updates Seller Onboarding Requirements

A Walmart page updated on September 2, 2026, outlines onboarding requirements covering business credentials, proof of address, marketplace operating history, GTIN/UPC GS1 prefixes, and product catalogs. (Based on the summary)

ComplianceSkribi

EU Council Approves Customs Reform Plan

On September 3, 2026, the Council of the European Union approved a customs reform plan that could make non-EU ecommerce platforms responsible as importers and subject them to stricter penalties.

ComplianceTaxation Customs

EU Small Parcels to Face a Temporary €3 Duty per Item

From July 1, 2026, the EU will end the existing customs-duty exemption for low-value e-commerce parcels with an intrinsic value of no more than €150 and apply a temporary €3 duty per declared item.

ComplianceAmazon Seller Central

Amazon Expands Commercial Liability Insurance Requirements

Amazon will expand commercial liability insurance requirements from November 2, 2026. Certain high-risk categories will no longer be subject to the $10,000 monthly sales threshold, and new policies submitted by sellers in mainland China must be obtained through AIA.