88 European Organizations Jointly Call for Strict Regulation of Non-EU Seller Products
Multiple consumer and environmental organizations in Europe have jointly called for enhanced regulation of non-EU sellers, suggesting that platform responsibilities be clarified in the European Product Act. Platforms like Temu and Shein may face stricter KYC and product compliance reviews in the future.
What are the key facts?
- 188 European organizations joint statement
- 2European Product Act
- 3Mandatory requirement to designate a responsible person within the EU
What happened?
Led by the Swedish Chamber of Commerce, 88 European organizations have written to the European Commission, recommending mandatory regulatory requirements for non-EU sellers be included in the upcoming European Product Act. They urge that all non-EU sellers selling to the EU market must designate a responsible economic operator within the EU to ensure product safety and compliance. If these sellers fail to designate a compliant responsible party, the selling platform will bear joint liability.
What does this mean for cross-border sellers?
Non-EU sellers need to promptly designate a compliant economic operator within the EU to ensure legal responsibility for product compliance to avoid future legal risks. Top priority action: Collaborate with a reliable EU agent to ensure the completeness and accuracy of compliance documents and labeling.