Amazon Adjusts Featured Offer Weight Calculation Formula
Amazon has recently changed the mechanism for obtaining Featured Offer (formerly Buy Box), abolishing the single seller performance evaluation in favor of a comprehensive weighted ranking formula that includes order defect rate, return rate, customer feedback, price, and shipping speed.
What are the key facts?
- 1Adjustment: Abolition of independent performance evaluation
- 2New mechanism: Comprehensive weighted ranking formula
- 3Key metrics: Price, shipping speed, order defect rate, etc.
What happened?
Amazon has upgraded the evaluation logic for the Featured Offer from an independent performance check to a multidimensional weighted formula, eliminating the independent performance evaluation to better assess seller service quality and price competitiveness. The new mechanism includes multiple key metrics, and sellers need to focus on various performance aspects to ensure they stand out in this competitive market. Following this adjustment, sellers should promptly adapt their strategies to conform to the new evaluation standards.
What does this mean for cross-border sellers?
Sellers must not focus solely on individual metrics; instead, they should enhance logistics timeliness and after-sales service quality while maintaining price competitiveness to ensure continued competitiveness for the Featured Offer. The highest priority action: review and optimize service metrics within this week.