Amazon Ads to Publicly Test Review Requests in the U.S. in Late October
Amazon Ads will publicly test Review Requests in the U.S., allowing eligible accounts to show native review invitations to recent purchasers; campaigns will automatically pause once a product reaches 1,000 reviews.
What are the key facts?
- 1Review Requests will enter public testing in the U.S.
- 2The tool allows review invitations to be shown to recent purchasers
- 3Campaigns automatically pause when a product reaches 1,000 reviews
- 4Initial eligible users include compliant registered sellers and vendors
What happened?
Amazon Ads’ Review Requests program will enter public testing in the U.S. in late October 2026. The advertising product is intended for eligible registered sellers and vendors who have an Amazon Ads account, maintain good account status, and have no active policy violations. Eligible sellers can show native review invitations to consumers who recently purchased their products. Buyers can submit a star rating with one click and may choose to add text, images, or video. A product must have fewer than 1,000 reviews when the campaign is created and while it is running; the campaign will automatically pause once the product reaches 1,000 reviews. Amazon said data from its closed test showed participating products received about three times as many reviews per week as before. The tool involves review compliance, advertising budgets, and product quality management and must not be understood as directly purchasing positive reviews.
What does this mean for cross-border sellers?
Eligible registered sellers and vendors in the U.S. will be able to reach recent purchasers through Review Requests and invite them to leave reviews, but the invitations must comply with platform rules and must not be treated as purchasing positive reviews. Campaigns will automatically pause when a product reaches 1,000 reviews, so sellers should also monitor advertising budgets and product quality.
What should sellers do now?
- 1This week, screen the registered sellers and vendors planning to participate in Review Requests in the U.S., verify their Amazon Ads accounts, account status, and policy-violation records, and create a list of accounts ready for campaigns.Listing character checker
- 2This week, review new and low-review products in the U.S. with fewer than 1,000 reviews. For each product, record the review count, purchaser-reach plan, and quality issues, and create an activity-preparation sheet that can be continuously updated.Listing Optimizer
- 3This week, prepare compliant review-invitation scripts for customer service and advertising teams, clarify that positive reviews must not be implied or requested, and audit product descriptions and after-sales commitments on existing listings to complete a violation-risk checklist.