Amazon Advertising Update: Sponsored Products Expanding to Off-site Creator Channels
Amazon announced that as of August 10, its Sponsored Products ads will automatically extend to off-site creator channels. Existing campaigns will default to include this feature, requiring no manual action from sellers, aimed at increasing conversions via creator traffic.
What are the key facts?
- 1Effective date August 10, 2026
- 2Ad type Sponsored Products
- 3New channel Creator content platforms
What happened?
Amazon has updated its off-site advertising policy to include creator channels in its Sponsored Products campaigns. This change takes effect on August 10, 2026, and existing campaigns will automatically be adapted without requiring sellers to adjust budgets or bids. This measure will enhance ad exposure and help sellers reach potential customers more effectively, increasing conversion rates through creator traffic.
What does this mean for cross-border sellers?
Sellers need to monitor changes in traffic sources in their advertising reports and evaluate the conversion effectiveness of off-site creator channels, adjusting strategies as necessary. Top priority action: Review and optimize existing ad campaigns this week.