Amazon Alexa adds 365-day price history query feature
Amazon's AI shopping assistant, Alexa, has introduced a 365-day price history query feature aimed at providing consumers with greater price transparency before Prime Day, helping them make informed purchasing decisions.
What are the key facts?
- 1Feature: 365-day price history query
- 2Application: AI shopping assistant Alexa
What happened?
Amazon Alexa has been upgraded to support queries for a product's pricing trends over the last year, improving transparency for consumers.
What does this mean for cross-border sellers?
Increased price transparency will impact pricing strategies. Sellers need to pay closer attention to how price fluctuations affect conversion rates and avoid frequent significant price changes.