Amazon August New Regulations Summary: Advertising Payment Models and EU Compliance Requirements
Amazon is implementing several new regulations in August, including an automatic deduction model for advertising fees and the EU's PPWR packaging regulations. Sellers need to manage cash flow and ensure completion of EU packaging EPR registration by August 12 to avoid product delisting risks.
What are the key facts?
- 1Advertising payment: Automatically deducted from sales balance
- 2EU compliance: PPWR packaging regulation enforced from August 12
- 3Risk: Non-compliance will lead to delisting
What happened?
Starting in August, Amazon will change the advertising payment rules to automatically deduct advertising fees from the seller's sales balance. Additionally, the EU's PPWR packaging regulation will come into effect, requiring sellers to upload their packaging EPR registration number in the seller dashboard, and non-compliant sellers will not be allowed to sell in the EU market.
What does this mean for cross-border sellers?
Sellers should immediately check for EU packaging compliance and adjust financial planning to address the impact of automatic advertising fee deductions on account balances.