Amazon August Regulation Roundup: Advertising Payments and EU Compliance
Amazon enforces new regulations in August, including default deductions of advertising fees from sales balances and mandatory compliance with EU’s PPWR packaging rules.
What are the key facts?
- 1Advertising Payments: Default deduction from sales balances
- 2EU Compliance: PPWR packaging regulations effective August 12
- 3Compliance Requirement: Must upload EPR registration number
What happened?
Amazon recently released a summary of new regulations for August, mainly focusing on advertising payments and EU compliance issues. The new advertising payment model will default to deducting from sellers' sales balances, aiming to simplify the payment process, but may impact sellers' cash flow. Meanwhile, the EU's PPWR packaging regulations take effect on August 12, requiring all products sold in the EU market to meet relevant packaging standards. Sellers must upload their EPR registration number promptly to ensure compliance, as non-compliant products could face delisting risks.
What does this mean for cross-border sellers?
Sellers must quickly check the compliance of their product packaging in the EU to avoid delisting due to regulatory issues. The new advertising payment model requires sellers to adjust cash flow management strategies to accommodate the changes in fund movement. Top priority action: Immediately update EPR registration information and confirm changes in the advertising payment model.