Amazon Cancels Hard Performance Thresholds for Featured Offer
Amazon has adjusted the rules for obtaining Featured Offer status by removing single hard thresholds like order defect rates, incorporating them into a comprehensive weighted ranking system instead.
What are the key facts?
- 1Adjustment: Removal of ODR as hard thresholds for Featured Offer eligibility
- 2New Mechanism: Inclusion in weighted ranking formula
- 3Impact Metrics: Price, delivery speed, account health
What happened?
Amazon has announced a gradual removal of certain hard performance restrictions for Featured Offer eligibility, replacing them with a comprehensive scoring system that includes price, delivery speed, and account health. This change aims to create a fairer competitive environment, allowing more seller products to have display opportunities. Buyers will place greater emphasis on overall performance when selecting Featured Offers rather than relying solely on a single metric. This policy adjustment will impact each seller's shopping cart acquisition strategy, so sellers need to closely monitor changes in the comprehensive scoring system.
What does this mean for cross-border sellers?
Although the thresholds have been lowered, maintaining a good comprehensive score is still essential. Sellers must keep their account health strong to remain competitive for Featured Offers. Highest priority action: Review product pricing and shipping strategies to ensure compliance with the new comprehensive scoring standards.