Amazon FBA New Product Warehouse Program Upgraded: Expanded Fee Discounts and Storage Benefits
Amazon has relaunched and upgraded its FBA New Product Warehouse Program at the end of July, encouraging sellers to promote new brands and products on the platform by offering greater fee deductions and waivers on storage fees, lowering the cost of launching new products.
What are the key facts?
- 1Effective Date: July 30, 2026
- 2Benefits: Expanded fee deduction amounts, broader storage fee waivers
- 3Eligibility: Qualifying new brand ASINs
What happened?
Amazon announced that starting July 30, 2026, the FBA New Product Warehouse Program will be upgraded. The new policy provides larger fee deduction amounts, broader storage fee waivers, and lower selling commissions for new brand ASINs. For new products launched between July 30 and October 31, sellers will automatically receive benefits but will need to confirm registration afterward to continue enjoying the perks.
What does this mean for cross-border sellers?
For sellers planning to launch new products in the second half of the year, this program can significantly reduce logistics and commission costs during the testing phase of new products. Sellers are advised to plan the launch schedule of new products in advance to ensure eligibility for discounts.