Amazon FBA New Selection Program Reopens on July 30, Upgraded Benefits
Amazon will reopen its FBA New Selection program on July 30, offering substantial fee discounts, storage fee waivers, and reduced referral fees for eligible new brand ASINs. Registered sellers need to verify the eligibility of related ASINs to enjoy these benefits.
What are the key facts?
- 1Reopening Date: July 30, 2026
- 2Benefit Content: Fee Discounts, Storage Waivers, Referral Fee Reductions
What happened?
Amazon has announced the reopening of its FBA New Selection program, aimed at encouraging sellers to expand into new product categories. The new program provides more attractive incentives, including fee discounts, storage fee waivers, and lower referral fees for eligible new brand ASINs. For products launched between July 30 and October 31, sellers must confirm enrollment status in the backend to ensure benefits are activated.
What does this mean for cross-border sellers?
Sellers launching new products should actively utilize this program to reduce initial operational costs, and promptly verify ASIN registration status in the backend to avoid missing out on benefits.