Amazon FBA New Selection Program to Upgrade on July 30
Amazon updates the FBA New Selection Program, effective July 30, offering greater logistics fee reductions and storage incentives.
What are the key facts?
- 1Effective date: July 30, 2026
- 2Benefits: Logistics fee reductions, storage exemptions, commission discounts
What happened?
Amazon announced an update to the FBA New Selection Program, with the new version officially replacing the old one on July 30. Eligible new brand ASINs will receive better logistics fee reductions, storage exemptions, and some commissions discounts. Registered sellers must confirm their registration between July 30 and October 31 to retain benefits.
What does this mean for cross-border sellers?
Sellers releasing new products should take advantage of this policy to lower startup costs and ensure registration confirmation is completed within the designated timeframe.