Amazon FBA New Selection Program Upgrade: Fee Discount Expansion
Amazon relaunched and upgraded the FBA New Selection Program on July 30, offering more attractive fee discounts and storage waivers for eligible new brand ASINs. Sellers must confirm registration within a specified timeframe to enjoy the benefits.
What are the key facts?
- 1Effective Date: July 30, 2026
- 2Discount Content: Larger fee discounts, broader storage waivers
- 3Applicable Range: Eligible new brand ASINs
What happened?
Amazon announced that starting July 30, 2026, the benefits of the FBA New Selection Program will be expanded. The program provides larger fee discounts and broader storage fee waivers for newly launched brand ASINs. Sellers must confirm registration for products launched between July 30 and October 31 to ensure long-term enjoyment of relevant discount policies.
What does this mean for cross-border sellers?
Sellers planning to launch new products in the second half of the year should quickly assess and register for this program to take advantage of Amazon's fee discounts and reduce logistics and storage costs during the new product launch phase.