Amazon FBA New Selection Program Upgraded on July 30
Amazon upgraded its FBA new selection program on July 30, offering more favorable fee discounts, storage exemptions, and referral fee reductions for eligible new brand ASINs. Registered sellers will be automatically migrated but need to confirm after a specific date to retain benefits.
What are the key facts?
- 1Effective Date: July 30, 2026
- 2Upgrade Details: Higher fee discounts, broader storage exemptions, lower referral fees
- 3Applicable Scope: Eligible new brand ASINs
What happened?
Amazon's FBA new selection program received a significant update on July 30, aimed at encouraging sellers to list more new brand products by providing attractive fee reductions and storage benefits to lower sellers' operating costs. Sellers should pay attention to confirm their registration status to ensure continued access to related policy benefits.
What does this mean for cross-border sellers?
Sellers should leverage this policy benefit to accelerate the listing and promotion of new brand products, thus lowering logistics and commission costs during the new product launch phase.