Amazon FBM Sellers Must Set Accurate Handling Times by June 29
Amazon requires Fulfilled by Merchant (FBM) sellers to ensure their SKU handling times are accurate by June 29 to comply with order management policies and avoid account-health issues caused by shipping delays.
What are the key facts?
- 1Effective June 29
- 2Accurate handling times required
- 3Applies to FBM SKUs
What happened?
Amazon announced a new rule taking effect on June 29, 2026, requiring all Fulfilled by Merchant (FBM) sellers to set accurate handling times for their SKUs. The policy is intended to improve order fulfillment efficiency and customer satisfaction. Amazon said sellers that do not meet the requirement will be monitored for 30 days after the rule takes effect; violations may result in mandatory handling-time adjustments. The measure is intended to maintain the platform’s service standards and improve seller account health.
What does this mean for cross-border sellers?
FBM sellers should review their inventory and shipping capacity. Consider enabling “Automated Handling Time” to reduce the risk of performance penalties caused by missed shipping-time targets.