Amazon FBM Sellers Must Update Processing Time by June 29
Amazon requires Fulfilled by Merchant (FBM) sellers to ensure their SKU processing times are accurate by June 29. The system will monitor actual shipping speeds, and any discrepancies will lead to forced adjustments. Sellers need to enable Automated Handling Time (AHT) to avoid compliance risks.
What are the key facts?
- 1Effective Date: June 29, 2026
- 2Requirement: Accurate processing time settings for FBM SKUs
What happened?
Amazon will implement a new rule on June 29, requiring FBM sellers to accurately set SKU processing times. The platform will monitor shipping performance based on 30 days of data, and if sellers do not adjust timely, Amazon will intervene and lock processing time settings.
What does this mean for cross-border sellers?
FBM sellers should check their backend settings and enable the Automatic Handling Time feature to avoid performance issues due to shipping delays.