Amazon Global Sites to Implement Passkeys Password-Free Login
Amazon announced that starting July 2026, it will roll out Passkeys password-free login across its global sites and plans to gradually phase out traditional passwords by the end of the year to enhance account security.
What are the key facts?
- 1Amazon
- 2Passkeys password-free login
- 3Starting July 2026
What happened?
Amazon is upgrading its account security policy by fully implementing Passkeys technology. This technology allows users to log in via biometric recognition or device lock screen methods, aiming to completely replace traditional passwords and reduce the risk of account theft.
What does this mean for cross-border sellers?
Sellers must pay attention to account security management and promptly update relevant settings to adapt to the new technology. Increase vigilance within the team to ensure secure access to stores. Highest priority action: Complete updates to account security settings within this week and enable Passkeys functionality.