Amazon Implements 75-Character Limit on Product Titles Starting July 27
Amazon has imposed stricter limits on product title lengths, requiring most category product titles to be within 75 characters. To compensate for the display space, the platform has added an 'Item Highlights' field, allowing sellers to provide up to 125 characters of additional specifications.
What are the key facts?
- 1Effective Date: July 27, 2026
- 2Title Length Limit: 75 characters
- 3New Field: Item Highlights (up to 125 characters)
What happened?
Starting July 27, 2026, Amazon mandates that most product titles must not exceed 75 characters. To ensure the display of key specifications for products, the platform simultaneously launches the 'Item Highlights' field, allowing sellers to include up to 125 characters of supplementary information, excluding media category products. This adjustment aims to enhance the clarity and effectiveness of product information in search results, ensuring consumers can quickly obtain key information during selection, while promoting seller listing optimization.
What does this mean for cross-border sellers?
Sellers need to promptly adjust their listing titles to keep core keywords within 75 characters, transferring remaining specifications to the new Item Highlights field to avoid listing downgrade by the system.