Amazon Limits Product Title Length Starting July 27
Amazon implements stricter character limits for product titles, requiring most categories to be within 75 characters. To compensate for information display space, the platform has introduced an 'Item Highlights' field, allowing sellers to provide specifications up to 125 characters. The media category is currently exempt from this limit.
What are the key facts?
- 1Effective date: July 27, 2026
- 2Title character limit: 75 characters
- 3New field: Item Highlights (up to 125 characters)
What happened?
Starting from July 27, 2026, Amazon will set a maximum title length of 75 characters for most products. To ensure sellers can still showcase key specifications, the platform has introduced the 'Item Highlights' field, supporting up to 125 characters of additional information. Products in the media category are currently exempt from this regulation.
What does this mean for cross-border sellers?
Sellers must optimize their listing titles immediately, prioritizing core keywords and transferring redundant parameters to the new Item Highlights field to avoid search ranking damage.