Amazon Reduces Product Title Length Limit to 75 Characters
Starting July 27, Amazon implements a 75-character limit on most product titles. To compensate for display space, the platform has added an 'Item Highlights' field, allowing sellers to include up to 125 characters for additional specifications.
What are the key facts?
- 1Title length limit: 75 characters
- 2Effective date: July 27
- 3New Item Highlights field: 125 characters
What happened?
Amazon has adjusted its listing guidelines, reducing the product title limit to 75 characters to enhance the clarity of search results. Sellers need to transfer core specification parameters to the new 125-character 'Item Highlights' field to ensure the completeness of product information. Please note that this restriction does not apply to media category products, and sellers should adhere to other category regulations to ensure effective communication of information during optimization.
What does this mean for cross-border sellers?
Sellers must promptly optimize their listings by shortening titles to core keywords and leveraging the new field to highlight product features, preventing damage to search ranking due to excessively long titles. The highest priority action: adjust titles and use the new field within this week.