Amazon Removes Performance Restrictions for Featured Offer
Amazon has removed the independent performance qualification restrictions for the Featured Offer (Shopping Cart), integrating metrics like order defect rates into the weighted ranking formula, no longer treating them as a single disqualifying threshold.
What are the key facts?
- 1Adjustment: Removal of hard qualification thresholds such as order defect rates
- 2New mechanism: Inclusion in the weighted ranking formula
What happened?
Amazon has announced a gradual removal of certain rigid seller performance restrictions for the Featured Offer eligibility. Previously, metrics such as order defect rate and late shipment rate directly determined eligibility, but under the adjustment, these metrics will be incorporated as weighted factors into the overall ranking formula, which will be collectively determined alongside price and delivery speed. This policy change aims to increase participation in the Featured Offer among more sellers and enhance market activity, but sellers still need to monitor account health and improve service quality to secure a strong competitive position. Overall, this policy update reflects Amazon's encouragement for broader seller participation to enhance diversity and competitiveness on the platform.
What does this mean for cross-border sellers?
Sellers should be aware that the lowered barriers to join the Featured Offer may lead to increased competition. Without maintaining good account status, there is a risk of losing customers. Highest priority action: Check and optimize account health metrics within this week to ensure compliance with the new rules.