Amazon Removes Some Performance Qualification Restrictions for Featured Offer
Amazon has announced it will gradually remove certain hard performance qualification restrictions for the Featured Offer (formerly Buy Box). Previously, metrics like order defect rate directly determined qualification; under the new adjustment, these metrics will factor into a weighted ranking formula rather than being a singular 'threshold'.
What are the key facts?
- 1Adjustment: Removal of hard qualification thresholds like order defect rate
- 2Impact: Performance metrics will be included in a weighted ranking formula
- 3Coverage: Global sites
What happened?
Starting July 2026, Amazon will gradually remove some hard performance restrictions for Featured Offer display eligibility across global marketplaces. Previously, metrics like order defect rate and late shipment rate directly determined seller eligibility; with this adjustment, these metrics will be incorporated into a weighted ranking formula alongside other factors.
What does this mean for cross-border sellers?
This move reduces the difficulty for new sellers or those with occasional performance fluctuations in acquiring the cart. However, sellers must still maintain good account health to remain competitive in the weighted ranking.