Amazon Removes Standalone Performance Eligibility Review for Featured Offer
Amazon has changed the rules for winning the Featured Offer, or Buy Box. It removed the standalone performance eligibility review and instead combines metrics such as order defect rate and refund rate with price and delivery speed in a unified weighted formula. Sellers with stronger overall operations will therefore be more competitive.
What are the key facts?
- 1Policy change: standalone performance review removed
- 2New algorithm: order defect rate and refund rate included in a weighted formula
- 3Core metrics: price, delivery speed, and overall performance
What happened?
Amazon recently adjusted the mechanism for obtaining the Featured Offer. It no longer conducts a separate seller-performance eligibility review, instead integrating metrics including order defect rate, refund rate, and customer feedback with price and delivery speed in a weighted ranking formula. The change will affect sellers’ ability to win the Buy Box and encourage improvements in overall operational quality.
What does this mean for cross-border sellers?
Monitor the combined performance of all operating metrics, because fluctuations in a single factor may affect overall Buy Box performance. Highest priority: review your operating strategy comprehensively and ensure stronger standards for price and service quality.