Amazon Requires Labeling of AI-Generated Characters in Listings and A+ Pages
Amazon has updated compliance requirements, mandating sellers to clearly mark all characters generated by AI in Listing images and A+ content to adhere to the platform's content transparency policy.
What are the key facts?
- 1Mandatory requirement: label AI-generated characters
- 2Applicable to: Listing images and A+ content
What happened?
Amazon has issued new regulations requiring sellers to label the images of characters generated by AI technology on product detail pages and A+ content to ensure consumers can identify non-physically shot content.
What does this mean for cross-border sellers?
Sellers using AI models or generated materials must immediately review their image galleries and add labels as required, or risk having their Listings removed.