Amazon Requires Sellers to Label AI-Generated Human Images
Amazon has updated its content compliance rules, requiring sellers to add specific metadata tags to listing images and A+ pages that include AI-generated human images using an IPTC-compatible editor. Non-compliant images may face risk of listing removal.
What are the key facts?
- 1Effective Date: July 27, 2026
- 2Requirement: Add metadata for AI-generated human images
- 3Keyword: contains-synthetic-performer
What happened?
On July 27, 2026, Amazon updated its policy, mandating that sellers must add the tag 'contains-synthetic-performer' in metadata when showcasing AI-generated human images to disclose this to consumers. This initiative aims to enhance transparency and avoid misleading consumers. Sellers need to closely monitor this policy and ensure compliance to avoid the risk of listing removal due to lack of labeling.
What does this mean for cross-border sellers?
Sellers should immediately review existing listing images and ensure compliance for AI-generated model images to avoid violations due to missing metadata.