Amazon Requires Sellers to Label AI-Generated Human Model Images
Amazon has updated its compliance policy, requiring sellers to add specific tags in IPTC metadata for listing images and A+ pages that contain AI-generated human models to disclose AI content to consumers.
What are the key facts?
- 1Effective date: July 27, 2026
- 2Metadata tag: contains-synthetic-performer
- 3Applicable to: AI-generated human model images
What happened?
Amazon requires sellers to add the 'contains-synthetic-performer' tag in XMP metadata when uploading images that feature AI-generated human models. This regulation aims to enhance content transparency on the platform, and non-compliant images may face removal risks.
What does this mean for cross-border sellers?
Sellers must immediately review their listing images; if using AI models, they must add the required metadata or face the risk of listings being removed or accounts being restricted.