Amazon Requires Sellers to Mark AI-Generated Characters in Listings and A+ Content
Amazon has released a new compliance regulation that requires sellers to clearly mark any AI-generated character images in their listings and A+ content. This move aims to enhance transparency in platform content; sellers must self-check and update relevant materials to avoid non-compliance risks.
What are the key facts?
- 1Compliance Requirement: Must label AI-generated character images
- 2Scope: Listing main images and A+ pages
What happened?
Amazon has updated its content compliance policy, stating that sellers must label images of AI-generated characters in product listings and A+ pages. This policy is designed to ensure consumers can identify AI-generated visual content; sellers must ensure all related materials comply with this disclosure requirement.
What does this mean for cross-border sellers?
Sellers should immediately inventory existing AI-generated materials and complete labeling according to platform guidelines to prevent listings from being removed or penalized for undisclosed AI content.